Not too long ago, my sister contacted me through Facebook and requested me to help her to get the Minion toys that came with the McDonald’s Minion Happy Meal sold worldwide. According to her, the Minion Happy Meal was a complete hit in Malaysia and that people waited for hours just to get those Happy Meals. She told me that she had tried to get the Minion Happy Meal several times but failed miserably as she was told that the Happy Meals were sold out when she finally reached the counter.
The Minions are the main characters for a movie called Despicable Me 2 that was screening in cinemas across the world.
When I went to McDonald’s in Renmark, South Australia to help my sister to get the Minion toys, I was expecting a long queue to get the Happy Meals – like in Malaysia. But to my surprise, there wasn’t even a long queue there. What’s more – we could even choose which Minion toys we wanted as they had plenty of them left.
After buying our Minion Happy Meals, my husband and I received several stares from other customers as we sat down. They must have been wondering why two adults would want to buy Happy Meal sets that were meant for children.
It’s just so amazing how a similar marketing strategy can get such an overwhelming response from customers from a particular country while customers from another country do not react to it at all.
The Minion Happy Meals were of good value. Each Happy Meal only cost about $4.00 – so that’s a total of $8 for a complete lunch set of burger, fries and softdrink for two people – and not forgetting the prominent and prized Minion toys. We got two different Minion toys out of the two Happy Meals we got. I guess that would keep my sister happy for awhile…probably until she craves for another Happy Meal toy. I hope she will like her new toys!
 |
| Our Minion Happy Meal sets |
 |
|
The laid back customers at Renmark, South Australia
McDonald’s…live goes on as usual.
|
 |
|
Customers banging down the doors of a McDonald's outlet in Penang, Malaysia
(photo taken by China Press) |
 |
|
|
So the question is - what made the whole nation of Malaysia go crazy over those Minion Happy Meals? Seriously, I’m still trying to figure that out! So amusing...
Cheers,
Caroline Poh
No comments:
Post a Comment